September 2018 – I built out SEO-based sales funnels for a new affiliate product and opportunity.

My idea here was that I would build that revenue stream up to give myself a buffer of residual income to support my ultimate goal which was to begin a course creation and consulting business (like I have now!) teaching skills I learned and had success with in building and marketing a discoverable, profitable personal brand.

This is what played out, albeit YEARS sooner than I planned…


August 2019 – I started a free Facebook Community

Each week I went live to train on an element of personal brand building and monetization, as well as how to incorporate social selling into that – as many of my contacts dipped their toes into entrepreneurism through that industry yet were being taught outdated and frankly icky strategy for “marketing” their biz. Many asked me for advice and coaching outside of that group and I realized I needed to formally offer to teach my frameworks!

This group is currently over 2,300 members strong!


December 2019 – I took a course on live launching and hired my first business coach

I was really nervous to launch my coaching business even though I KNEW there was a need I could absolutely meet for my audience. I need someone to share my ideas with, and honestly hear her encouragement that I could in fact do this thing! I felt silly investing a lot of money when I hadn’t made a dime from coaching but I trusted in the time collapse of seeking wise counsel and “taking myself back to school” (which I do constantly!)


January 2020 – My first five-figure month

I launched my first brand offers:  Influence, Impact, and Income Academy, and 1:1 coaching to a Facebook group of 260 members
and it was a $15,000 launch!! I was blown away at how quickly that revenue stream was able to change my life and business.

This is my signature framework and has helped hundreds of clients to build and monetize their own discoverable personal brands. You can listen to the story of one of my clients in this episode of my podcast:

This course has iterated 8 times now and is re-branded as Social Seller To CEO Academy to include the most up-to-date best practices in marketing and all I’ve learned in my 7-year journey that WORKS.


October 2020 – MAJOR Life Change – Divorce

I can’t and won’t go into details for what I hope are obvious reasons, but suffice it to say that I was incredibly grateful that I was generating enough income at that time to cover all of my living expenses and more. I truly felt “covered” and it fueled my passion for teaching other women how to create personal brands with multiple revenue streams that can support their dreams, creativity, goals, and lifestyle if needed/desired!

2020 was my first almost 6-figure year ($97,000+), all revenue streams combined despite it being a terrible personal (and global – hello, Pandemic) year! I continue to be proud of, grateful for, and amazed by that.

There are few things stronger than a woman who has rebuilt herself!

February 2021 – My first $45,000+ month

Details on this huge business milestone and the 5 key components that made it possible to scale almost 10X are in this episode from my podcast:

August 2021- Launch Failure

I continued to build my coaching business and brand – no longer with one hand behind my back, but definitely still growing through a challenging season of life. 2021 was the year I invested tens of thousands into life coaching and therapy, and it was THE key to my business success. And the happiness and contentment I now experience in my heart + life.

However, I changed a few things in my Influence, Impact, & Academy launch and only ONE PERSON signed up! Total “failure” yet I didn’t throw in the towel, in fact, I was excited for the opportunity to work 1:1 with this client (and guess what, a year later she signed a 20K contract with me for coaching!!). More in this podcast episode!


Also, in August 2021- I surpassed my former salary with my personal brand! 0 to 6 figures, holy moly I did it!

Failure AND success – you cannot separate these two. The important part is to build a Teflon mindset and learn how to react to failure as if it IS the key to success (because it always is!).

About a year and a half, after I launched my coaching business as another stream of revenue, I realized had replaced the $125,000 annual salary I left behind to stay at home with my daughter. With months left in the year to spare.

This was really important to me as it gave me peace and security that I could still continue to have the time and freedom to care for my daughter (and self) AND make a great living doing work I love as well. My daughter went to Kindergarten this same month, and I was so thankful I  didn’t have to “go back to work” as I feared for years.


December 2021 – I launched the Maverick Mompreneur Podcast!

We are currently 78 episodes in and adding to that body of work each week. I absolutely LOVE sharing, teaching, and marketing through this (new to my brand) platform now!

April 2022 – Launched Social Seller To CEO Academy + The SS2CEO 1:1 Experience

Started what would be my best program to date; a high-level, intimate mastermind for female entrepreneurs who see and desire a business similar to my own but in THEIR INDUSTRY & NICHE (I’m not a business coach who only coaches other business coaches – hello pyramid scheme lol) and an option for 1:1 customization for the entrepreneur with a unique business, looking for the highest level of support I now offer (Hybrid 1:1 Mentorship/Done With You).

That first launch filled up so quickly that I had to close enrollment an entire WEEK earlier than my launch plan!

Check out the program and get on the waitlist here —->

Well I, hope that sharing my story, including the flops, the confusion, the fear of investing, and of course, how I’ve dealt with major life changes and pivots helps you to realize that if you can see me do it – you can too.

There’s nothing extraordinary about me or my journey. I just made a decision to keep going and growing – no matter what – and I never stopped.

You’ve got this!