You can listen to Maverick Mompreneur Podcast Episode 102. “BTS: Business Model Of An Online Business Coach” by clicking the player below, or read the summary article at the very bottom of this post!

If you are looking for additional support or mentorship, you can always reach me via email at hello@elevatedwithashley.com.

You can DM me on Instagram @ashleyrlatimer or join us in my free Facebook Group, Elevate Academy For Personal Brand-Building Female Entrepreneurs.

Resources and Programs Mentioned:

Maverick Society | The Membership:


My Tech & Tool Stack/Resource Page:


 $10K+ Month Brand Blueprint Masterclass:


The Brand-Builder’s Roadmap To Sustainable $10K Months Dashboard:


Available Offers:



1:1 Coaching & Mentorship


DM me @ashleyrlatimer or email hello@elevatedwithashley.com if you are interested in working with me as your online business coach!

Personal Brand Toolkit ($22):


The Business Model Of An Online Business Coach: A Deep Dive with Ashley Latimer

In the ever-evolving world of digital entrepreneurship, defining a business model that not only sustains but thrives is a challenge many face. As an online business coach specializing in personal branding, digital marketing, and content creation, my journey has been about adapting, evolving, and most importantly, maintaining a balance between professional success and personal well-being.

The Pillars of My Business Model

1. Embracing Recurring Revenue:

The cornerstone of a stable business, particularly in the online coaching realm, is the establishment of recurring revenue streams. This model ensures a predictable income, essential for planning and growth. In my experience, affiliate marketing, particularly through sales funnels, has been a robust source of passive income.

2. Shift to Accessible Offerings:

Initially focusing on high-ticket items, I pivoted to low and mid-ticket offers. This shift was driven by a desire to make my services more accessible and to attract a broader clientele. This approach not only democratizes knowledge but also ensures a wider, more stable customer base.

3. The Maverick Society Model:

My signature offering, the Maverick Society, encapsulates the essence of my business model. This membership platform offers scalability and a consistent revenue stream. It’s a space for nurturing a community of female entrepreneurs through group coaching and resource sharing.

4. Hybrid One-on-One Coaching:

Adopting a hybrid approach in one-on-one coaching allows for a more personalized and impactful experience. This model blends coaching with hands-on assistance in areas like technology and brand asset creation, addressing specific client needs effectively.

5. Strategic Use of Lead Magnets and SEO:

In a digital age dominated by fleeting trends, the use of lead magnets and a strong SEO strategy ensures long-term visibility and client acquisition. This approach pivots away from reliance on social media algorithms, focusing on creating evergreen content that consistently draws in the target audience.

My Philosophy: Excellence and Empowerment

At the heart of my business model is a commitment to excellence and client empowerment. Whether it’s through membership, coaching, courses, or podcasts, the goal remains consistent: to provide value, facilitate growth, and help clients achieve their dreams.

In the intricate dance of online business coaching, the steps might change, but the music of passion and purpose remains constant. It’s about building something enduring, impactful, and aligned with one’s core values.

As we continue to explore the realms of digital entrepreneurship, remember, the journey is as important as the destination. Let’s build businesses that reflect our aspirations and empower others along the way.