You can listen to Maverick Mompreneur Podcast Episode 128. “10 Versatile Digital Product Types to Boost Your Brand Revenue” by clicking the player below, streaming on your favorite platform, or read the summary article at the bottom of this post!

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10 Versatile Digital Product Types to Boost Your Brand Revenue


In today’s digital age, the landscape of online business is ever-evolving. For female entrepreneurs, especially those juggling multiple roles, the idea of generating passive income through digital products is not just appealing—it’s essential. If you’re looking to diversify your income streams and establish a more robust financial foundation for your business, this guide is for you. Here, we’ll explore ten versatile digital product types that can boost your brand revenue and help you create sustainable, passive income.

1. E-books

E-books are a fantastic way to share your expertise on a specific topic. They are cost-effective to produce and can be sold multiple times without any additional effort. Whether you’re in health, finance, beauty, or education, an e-book can cater to your audience’s needs. For example, a fitness coach could create a “30-Day Fitness Challenge” e-book, while a beauty expert might offer a “DIY Natural Skincare Recipes” guide.

2. Online Courses

Online courses allow you to deliver extensive, structured content that guides your audience through a transformation. These can range from short, focused mini-courses to comprehensive, multi-module programs. Platforms like Kajabi make it easy to create, host, and sell your courses. Examples include a “Vegan Cooking for Beginners” course for health enthusiasts or a “Starting Your Online Business” course for aspiring entrepreneurs.

3. Webinars/Masterclasses

Webinars and masterclasses are great for providing in-depth training on a specific topic. They can be live or pre-recorded, offering flexibility for both you and your audience. A webinar on “Scaling Your Online Business” or a masterclass on “Creating High-Engagement Social Media Content” can attract a targeted audience and generate leads for higher-ticket offers.

4. Templates

Templates save your audience time and effort by providing pre-designed, customizable resources. These can include anything from social media post templates to lesson plans. For instance, a marketing professional might offer a “Social Media Content Calendar Template,” while a teacher could create “Lesson Planning Templates.”

5. Membership Sites

Membership sites offer exclusive content, resources, and community access for a recurring fee. This model provides a steady income stream and keeps your audience engaged. An example is my Maverick Society membership, which provides weekly coaching, access to all my courses, and a supportive community for female entrepreneurs.

6. Printable Planners

Printable planners help your audience organize their tasks and goals. They can be niche-specific, such as a “Weekly Meal and Exercise Planner” for fitness enthusiasts or a “Daily Business Planner” for entrepreneurs. These are easy to create and can be sold repeatedly.

7. Audiobooks

Audiobooks cater to those who prefer listening over reading. They can be a great way to repurpose an existing e-book or create a new product. A “Mindfulness Meditation Series” or an “Entrepreneur’s Guide to Business Success” audiobook can be valuable additions to your product suite.

8. Toolkits

Toolkits bundle various resources, tools, and guides to help your audience achieve a specific goal. For example, my Branding and Online Business Toolkit includes numerous resources for building a cohesive personal brand. A toolkit can provide immense value and be sold at a higher price point than individual items.

9. Checklists

Checklists are simple yet effective tools that help your audience stay organized and on track. They can be used as lead magnets or low-cost digital products. Examples include a “Home Buying Checklist” for realtors or a “Daily Skincare Routine Checklist” for beauty enthusiasts.

10. Workbooks

Workbooks offer exercises and activities that guide your audience through learning or practicing new skills. They are similar to e-books but with a more interactive approach. A “Marketing Strategy Workbook” for entrepreneurs or a “Personal Development Workbook” for life coaches can provide actionable insights and foster engagement.

Why Digital Products?

Digital products offer numerous advantages:

  • Scalability: Create once, sell indefinitely.
  • Low Overhead: Minimal upfront costs compared to physical products.
  • Global Reach: Sell to anyone, anywhere.
  • Passive Income: Earn money even while you sleep.

Getting Started

To successfully create and market digital products, follow these steps:

  1. Identify Your Niche: Know your target audience and their needs.
  2. Create Valuable Content: Ensure your product provides a solution or transformation.
  3. Use the Right Tools: Platforms like Kajabi and Canva can simplify the creation and marketing process.
  4. Build a Sales Funnel: Automate your sales process to generate passive income.

Digital products are a powerful way to diversify your income and establish authority in your niche. Whether you’re just starting out or looking to expand your existing business, incorporating digital products into your strategy can lead to sustainable growth and success.

If you’re ready to dive into creating and selling digital products, consider purchasing my Passive Digital Product Funnel Lab. This comprehensive course guides you through the entire process, ensuring you have the tools and knowledge to succeed. Click here to learn more and get started today!