There’s a BIG misconception that, in order to deliver valuable content in a Facebook Live and build a following, you have to be an “expert”.
Not true! What you do have to build in order for anyone to want to do business with you (read your blog, join your team, but your products/service/course) is the “know, like, & trust” factor.
You’ve probably heard the saying before that people do business with people they know, like and trust…
What’s the FASTEST, most effective way to do that when you’re building a business on Social Media?
You guessed it, Facebook Live video!
Today, I want to share with you the SUPER simple 4 part system I use to make sure I’m picking Facebook Live topics (and blog posts!) that will be valuable and relevant to the people I want to serve:
Look, I know Facebook Live can be intimidating at first. Take it from this introvert who looked like this (deer in headlights) throughout all of her first Facebook Live video…
If you’re going to spend the time (and getting over the fear of pressing that Live button, as the case may be!), you want to make sure it’s going to be relevant to the people you want to connect – and hopefully eventually do business – with, right?!
So, if you’ve ever been stuck trying to think up a topic for your Facebook Lives, I hope the simple system I described in my video is helpful for you:
1. First, know who your ideal audience is and what topics would interest them/solve their problems
If you’re busy trying to be all things, to all people and create content that will capture EVERYONE’S interest, you’ll capture no one’s. First, get super clear on who your ideal client or business partner is (this is also known as your Avatar) and get to know what pain points or problems they have that you can be the solution for!
In my free Facebook Group all about the foundations of Attraction Marketing and tips for building a biz on Social Media – Elevate Academy – I have a video and activity that will really help you get clarity on who exactly you’re speaking to.
2. Consult AnswerThePublic.com
AnswerThePublic.com is the site I use to do research on exactly what questions my ideal blog subscribers, clients and business partners are asking NOW. This drives the quick Google research I do to deliver some valuable takeaway nuggets.
This video explains the site and how to use it in more detail if you’re interested!
3. Google Tips/Info to answer that question, investing a little time to learn.
This part is pretty self-explanatory, right? Once you have a question your ideal person is already looking for the answer to, you can do a quick Google search. Invest some time learning, and then share some of your takeaways and tips live.
4. Go Live. Regurgitate what you just learned!
Don’t be afraid to call out the obvious – these are things YOU JUST LEARNED and felt may be beneficial for others.
No need to try and be perceived as the expert or fake the funk.
If you’re in network marketing one of the KEY things you want to show is that anyone can do what you’re doing. Anyone can do this simple 4 step process and ROCK a Facebook live that brings all the #value to those you’re trying to serve.
Alright, that’s enough for today from me!! I want to hear how this works for you in your Facebook lives & what results you’re getting! Shoot me a message or join Elevate Academy and tell me how you’re doing!
This post may contain affiliate links. This means I received a small % commission if a purchase is made through that link. Affiliate Marketing (sharing things you use/love, and think will benefit others + getting paid for it ROCKS!). It’s a great additional stream of income. Want to learn more about that? Join Elevate Academy, girlfriend!