You can listen to Maverick Mompreneur Podcast Episode 118. “It’s the Start That Stops Most (But Not You!)” by clicking the player below, streaming on your favorite platform, or reading the summary article at the bottom of this post!

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Maverick Society coaching membership:


Monthly Aligned Action Brand Growth Journal ($11):


Brand Builder’s Roadmap:


Personal Brand Toolkit ($22):




It’s the Start That Stops (But Not You!)

Starting an online business can be as thrilling as it is daunting. The digital landscape is rife with opportunities, yet the initial steps are often the most intimidating. Drawing from the recent insights shared on the Maverick Mompreneur Podcast Episode 118, let’s explore actionable strategies that can help you kickstart your entrepreneurial journey with confidence.

The Importance of Taking the First Step

The journey of Anya Culling, who transformed from a newbie marathoner to an elite athlete, illustrates the power of starting. Her progress was not just about improving her running times but about building confidence through persistent effort and resilience. Like Anya, every successful entrepreneur starts somewhere. The key is to begin, no matter how small the first step may seem.

Identify Your Vision and Set Clear Goals

Before diving into the mechanics of setting up your business, clarify what you want to achieve. Are you aiming to supplement your income, or are you looking to replace your full-time job? Set specific, measurable, achievable, relevant, and time-bound (SMART) goals that will guide your actions and help keep you motivated.

Choose Your Niche

Selecting a niche is crucial. It should be something you are passionate about but also something that has a market demand. Conduct market research to understand the needs and problems of your target audience. This insight will allow you to create solutions that truly resonate with potential customers.

Develop Your Unique Selling Proposition (USP)

What makes your business different? Your USP is what sets you apart from the competition. It could be your personal approach, unique products, or exceptional service. Ensure that your USP aligns with your target audience’s expectations and desires.

Build a Minimal Viable Platform

Start with the essentials. A professional-looking website, a primary offering, and an active social media presence can go a long way. Use tools like WordPress for your website, Canva for graphics, and social media platforms where your audience is most active to maintain a minimal viable online presence.

Implement a Content Strategy

Content is king in the digital world. Develop a content strategy that provides value, establishes authority, and builds trust with your audience. Start with a blog, create helpful guides, or produce videos that address common questions and challenges in your niche.

Focus on Building an Email List

Your email list is a vital asset. Offer something of value like a free ebook or a discount code in exchange for email addresses. Use email marketing to nurture relationships, provide even more value, and eventually introduce your offerings.

Leverage the Power of SEO

Search engine optimization (SEO) is crucial for online visibility. Optimize your website and content with relevant keywords, quality links, and a mobile-friendly design to improve your search engine rankings and attract organic traffic.

Plan Your Product Launch

A well-planned launch can make a significant difference. Consider pre-launch activities like webinars, teasers on social media, or pre-order specials to create buzz. Use the launch as an opportunity to gather feedback and make improvements quickly.

Embrace Learning and Adaptation

The online business landscape is constantly changing. Keep learning new skills, experimenting with new strategies, and adapting to market changes. Stay connected with your audience and remain responsive to their evolving needs.

Starting an online business requires courage, resilience, and a proactive approach. By taking the first step, setting clear goals, and methodically implementing your strategy, you can build a foundation for a thriving online business. Remember, every expert was once a beginner. Start today, and who knows where your entrepreneurial journey will lead you?