You can listen to Maverick Mompreneur Podcast Episode 123. “How To Create A Name For A Digital Product That Sells!” by clicking the player below, streaming on your favorite platform, or reading the summary article at the bottom of this post!

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Resources and Programs Mentioned:

Digital Product Ideas List (FREE!):
10 pages of general and niche-specific viable digital product ideas + helpful Chat GPT prompts if you don’t see one that fits your niche or target audience!


Sustainable $5K Month Brand Masterclass ($1):
Productivity Matrix (FREE!):


Ashley’s Coaching Membership, The Maverick Society:


Brand & Online Business Toolkit ($22):


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You can DM me on Instagram @ashleyrlatimer or join us in my free Facebook Group, Elevate Academy For Personal Brand-Building Female Entrepreneurs.


How To Create A Name For A Digital Product That Sells!

Naming your digital product is one of the most important step in your product creation journey. The right name not only captures the essence of your product but also resonates with your target audience, making it more likely to sell. In this comprehensive guide, I will walk you through the process of naming your digital product effectively, ensuring it stands out and drives sales.

Understanding Your Buying Personas

The first step in naming your digital product is to identify your buying personas. A buying persona is a detailed description of your ideal customer. This includes their demographics, interests, pain points, and desires. By understanding who you are targeting, you can tailor your product’s name to speak directly to them.

For example, if you are targeting mompreneurs – mothers who are balancing family life and growing a business – your product name should reflect their unique challenges and aspirations. This ensures that your product name resonates deeply with them, making it more compelling.

Identifying Pain Points and Desired Outcomes

Once you have identified your buying personas, the next step is to understand their pain points and desired outcomes. What problems are they facing? What solutions are they seeking? By tapping into these insights, you can craft a product name that immediately communicates the benefits of your product.

For instance, a mompreneur might be struggling to find time to work on her business without sacrificing family time. She may desire a reliable source of income that doesn’t demand all of her attention. Knowing this, you could name your product something like “The Time-Saving Business Blueprint” or “The Passive Income Playbook for Moms.” These names clearly convey the benefit of the product, making it more attractive to your target audience.

Crafting a Compelling Product Name

With a clear understanding of your buying personas and their pain points, you can now craft a compelling product name. Here are some tips to keep in mind:

  1. Keep It Short and Simple: A good product name should be easy to remember and pronounce. Avoid using jargon or complicated terms that might confuse your audience.
  2. Highlight the Benefit: The name should immediately convey the benefit of the product. What problem does it solve? What outcome does it deliver? Make sure this is clear from the name itself.
  3. Use Descriptive Words: Words like “blueprint,” “roadmap,” and “playbook” indicate a step-by-step guide, which can be very appealing. Similarly, words like “freedom,” “growth,” and “success” evoke positive emotions and aspirations.
  4. Avoid Being Vague: While creative names can be fun, they might not communicate the value of your product effectively. Ensure your name is specific and descriptive.
  5. Test Your Options: Before finalizing your product name, test it with your target audience. You can conduct polls or ask for feedback to see which names resonate the most.

Here are some examples of product names that follow these guidelines:

  • The Time-Saving Business Blueprint: This name is short, descriptive, and highlights the benefit of saving time.
  • The Passive Income Playbook for Moms: This name clearly conveys the benefit of passive income and targets a specific audience.
  • Freedom Formula: Business Growth for Busy Moms: This name uses the word “formula” to indicate a step-by-step process and addresses the target audience directly.

The Importance of a Tagline

In addition to your product name, a powerful tagline can further clarify the value of your product. For example, if you have a product named “Phoenix,” which is about transforming challenges into opportunities, a tagline like “Monetize Your Comeback Story” can make the benefit more explicit.

Naming your digital product is both an art and a science. It requires a deep understanding of your target audience, their pain points, and their desires. By following the steps outlined in this guide, you can create a name that not only stands out but also drives sales.

Remember, the name of your product is the first impression your audience will have. Make it count by ensuring it is clear, concise, and communicates the benefit effectively. Take your time with this process, test your options, and don’t be afraid to make adjustments based on feedback.

With the right name, your digital product will be well-positioned for success, resonating with your audience and compelling them to take action.