FULL EPISODE
Episode 82:
“Coaching for Online Business Growth: Examples and Strategies” Outline
Welcome to the Maverick Mompreneur Podcast, where we empower female online entrepreneurs to grow their personal brands. In this episode, we’ll explore coaching examples for business growth, focusing on three hypothetical clients at different stages of their online journey. Whether you’re just starting out, expanding your reach, or scaling your success, this guide will provide valuable insights and strategies for your online business. Join us as we dive into the world of online business coaching!
Episode Highlights:
1. Lisa – Building a Foundation
Lisa is in the beginning stages of developing her personal brand in the health and wellness niche. To grow her business, she should:
– Clarify her niche: Define a specific area of expertise within health and wellness, such as plant-based nutrition or mindful living. This helps her stand out and attract her ideal audience.
– Create valuable content: Start a blog, YouTube channel, or podcast to share knowledge and connect with her audience. Focus on evergreen platforms to leverage search engine optimization (SEO) for long-term visibility.
– Monetize with affiliate products: Recommend trusted products that align with her niche and audience. This generates passive income and adds value to her content.
2. Sarah – Expanding Reach and Diversifying Revenue
Sarah has an established personal brand and is generating revenue through affiliate product sales. Here’s what she should focus on next:
– Build an email or SMS list: Create a valuable lead magnet relevant to her target audience to capture and convert her social media followers. This allows her to communicate and launch offers to a targeted list.
– Collaborate with influencers: Guest appearances on podcasts or YouTube channels with similar audiences expose Sarah to new followers and establish her authority in the industry.
– Repurpose content: Utilize the same content across multiple platforms, such as repurposing YouTube videos into podcasts or blog posts, to expand her reach and maximize engagement.
3. Emma – Scaling and Sustaining Success
Emma has achieved a high level of success and has multiple income streams. To scale her business and ensure long-term success, she should consider the following:
– Delegate tasks: Outsource responsibilities to free up time for her expertise. Hiring a virtual assistant or utilizing freelance platforms can streamline processes and improve efficiency.
– Refine personal brand and stay updated: Continuously refine her personal brand and stay ahead of competition by investing in professional and personal development. Stay on the cutting edge of trends and provide valuable, up-to-date content.
– Focus on personal growth: Develop a disciplined mindset to navigate the ups and downs of entrepreneurship. Consider working with a coach, joining a mastermind, or dedicating time for meditation and self-reflection.
Conclusion:
Building an online business and personal brand takes time and consistent effort. Whether you’re at the beginning stages like Lisa, expanding your reach like Sarah, or scaling your success like Emma, implementing these coaching strategies can help you grow your online business and achieve long-term success. Remember to clarify your niche, create valuable content, leverage affiliate products, build a targeted email list, collaborate with influencers, delegate tasks, refine your personal brand, and invest in your personal and professional growth. With the right coaching and strategies, you can thrive as an online entrepreneur.
If you’re interested in further insights and resources, check out the Maverick Mompreneur Podcast for more episodes on online business coaching.
Resource Mentioned:
- Personal Brand Toolkit: www.elevatedwithashley.com/toolkit
- Zero to six-figure personal brand case study
- Personal branding 101 workbook
- Ideal client avatar worksheet and video training
- Brand content brain dump strategy and worksheet
- Editable Canva templates
