You can listen to Maverick Mompreneur Podcast Episode 119. “What Is Personal Branding & Why You Can’t Ignore It” by clicking the player below, streaming on your favorite platform, or reading the summary article at the bottom of this post!

Please take a moment to subscribe, rate, and review the podcast if you’re getting value from it – it helps so much to keep the podcast going, and getting discovered by female entrepreneurs. I truly appreciate the support! THANK YOU!

If you are looking for additional support or mentorship, you can always reach me via email at hello@elevatedwithashley.com.

You can DM me on Instagram @ashleyrlatimer or join us in my free Facebook Group, Elevate Academy For Personal Brand-Building Female Entrepreneurs.

Resources and Programs Mentioned:

Maverick Society coaching membership:


Monthly Aligned Action Brand Growth Journal ($11):


Brand Builder’s Roadmap:


Personal Brand Toolkit ($22):





What Is Personal Branding And Why Is It So Important

In the ever-evolving world of online business, standing out from the crowd is more challenging—and more crucial—than ever. One of the most powerful tools at your disposal is personal branding, a strategy often overlooked by many but mastered by successful entrepreneurs. This blog post delves into what personal branding really means, why it’s indispensable for anyone aiming to thrive online, and how you can develop a personal brand that elevates your business to new heights.

What’s Personal Branding?

Personal branding is the practice of marketing yourself and your career as a brand. It’s an ongoing process of developing and maintaining a reputation and impression of an individual, group, or organization. Whereas some might think it’s just about visual identity like logos and colors, it’s really about your presence in the market—how you present yourself online and offline to potential clients and customers.

Why Is It Essential To Develop One?

The importance of personal branding cannot be overstated. In the digital age, the first interaction anyone will have with you is likely online. Your personal brand tells your story; it communicates who you are, what you stand for, and what you can offer. It sets you apart from competitors and builds trust with your audience. Moreover, a strong personal brand can lead to numerous opportunities like networking, partnerships, and sales.

How Do You Develop a Strong Brand?

Developing a personal brand might seem daunting, but it can be broken down into manageable steps:

  1. Define Your Brand Identity: Who are you? What do you want people to think when they hear your name? The foundation of your personal brand is your authenticity.
  2. Understand Your Audience: Knowing who your audience is and what they need is crucial. Your brand should be developed with a clear understanding of your target audience and what they value.
  3. Create High-Quality Content: Content is king and a key element of your personal branding. Share insights, stories, and solutions that align with your brand and help your audience.
  4. Be Consistent: Consistency in your message, voice, and content delivery helps reinforce your brand identity and helps people remember who you are.
  5. Engage with Your Community: Building a community around your brand is not just about broadcasting your message. It’s about engagement, interaction, and listening to what others have to say.

Personal branding is no longer an option—it’s a fundamental part of a successful online presence. Whether you’re just starting out or looking to enhance your established brand, these insights into personal branding can significantly influence your business’s trajectory and growth.

Ready to start building your impactful personal brand? Check out my Brand and Online Business Toolkit, designed specifically to help you create a brand that’s not only authentic and aligned with your values but also resonates with your target audience. These pieces aim to leverage your expertise and unique approach to personal branding, engaging your specific audience of female online entrepreneurs with the right mix of motivational and actionable content.