You can dive into to Maverick Mompreneur Podcast Episode 125. “Pricing Digital Products for Maximum Profit” by clicking the player below, streaming on your favorite platform, or reading the summary article at the bottom of this post!

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Pricing Digital Products for Maximum Profit


Today, we’re diving into a topic that can make or break your digital product sales—pricing. As female online entrepreneurs, finding the perfect price point for our products is crucial, especially in today’s competitive and ever-changing market. In this comprehensive guide, we’ll explore strategies and insights to help you price your digital products effectively, ensuring maximum profit and perceived value. Let’s get started!

Why Pricing Digital Products is Critical

Pricing your product appropriately is a game-changer. It’s not just about covering costs or hitting a revenue target; it’s about positioning your product in a way that resonates with your audience and stands out in the market. Here’s why it matters:

  1. Perceived Value: Consumers often associate price with quality. Setting a price too low can make your product seem less valuable, while too high a price might scare potential customers away.
  2. Market Positioning: Your pricing strategy can help differentiate your product from competitors, making it more attractive to your target audience.
  3. Profitability: Ultimately, you need to ensure that your pricing covers all costs and provides a healthy profit margin.

Understanding Your Costs

The first step in pricing your product is understanding your costs. This includes:

  • Creation Costs: For digital products, this might include software subscriptions like Canva or Kajabi, design tools, and any outsourced help.
  • Marketing Costs: Budget for email marketing, social media ads, and any promotional tools.
  • Platform Fees: Consider the costs of your digital product host, whether it’s a course platform or a website.
  • Support Costs: If you offer customer support or ongoing updates, factor in the time and resources required.

Having a clear picture of your expenses ensures that you don’t price yourself out of profit.

Knowing Your Market

Conducting thorough market research is essential. This involves:

  • Competitor Analysis: Look at what similar products are priced at. This doesn’t mean you should match their prices but use it as a benchmark.
  • Consumer Behavior: Understand how your target audience perceives value. Are they looking for premium solutions or budget-friendly options?

Tools like Google Trends, SEMrush, and social media analysis can provide valuable insights into what’s working in your niche.

Implementing Value-Based Pricing

Value-based pricing is about setting a price based on the perceived value to your customer rather than just the cost to produce it. Consider these questions:

  • What problem does your product solve?
  • How significant is this problem to your audience?
  • What are the benefits your product offers?

The more value your product provides, the higher the price you can command. However, ensure that the price aligns with what your target market is willing to pay.

Psychological Pricing Tactics

Psychological pricing involves using strategies that influence consumer perception. Here are a few tactics:

  • Charm Pricing: Pricing your product at $97 instead of $100 can make it seem significantly cheaper due to the left-digit effect.
  • Bundling: Offer bundles at a discounted rate to increase perceived value and encourage higher sales.

Tiered Pricing and Bundles

Offering multiple pricing tiers can cater to different segments of your audience. For example:

  • Basic Version: A lower-priced option with essential features.
  • Premium Version: A higher-priced option with additional features or services.
  • Bundles: Combine several products at a discounted rate to add value and boost sales.

Action Steps to Implement

  1. Conduct a Cost Analysis: List all your costs to ensure you cover them and make a profit.
  2. Market Research: Identify and analyze the pricing of similar products in your niche.
  3. Test and Refine: Experiment with different price points and monitor sales. Be ready to adjust if needed.

Final Thoughts

Pricing is an art and science. It requires understanding your costs, knowing your market, implementing value-based pricing, and using psychological tactics to influence perception. By following these strategies, you can set your digital products up for maximum profit and success.

Remember, the right pricing can make a significant difference in your business’s success. Keep experimenting, learning, and adapting to ensure your products are always positioned for maximum impact.

Cheers to your impact, Ashley