You can listen to Maverick Mompreneur Podcast Episode 114. “How To Start A Podcast Series (Pt 1): 4 Reasons Why You Should As An Online Business Owner!” by clicking the player below, streaming on your favorite platform, or reading the summary article at the bottom of this post!

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Resources and Programs Mentioned:

Podcast Kickstart Kit (free): https://bit.ly/3viElMe

how to start a podcast

Podcast Planner ($17): https://bit.ly/4bgVIwp

how to start a podcast

Podcasting Course Ashley took (affiliate link): https://bit.ly/3wXWqzN

Monetize your podcast with Passive Digital Product Funnel Lab ($197): https://bit.ly/43kGBiH

podcast equipment for beginners






How To Start A Podcast Series (Pt 1): 4 Reasons Why You Should As An Online Business Owner!

Starting a podcast can revolutionize the way you engage with your audience and grow your online business. In episode 114 of the Maverick Mompreneur Podcast, we delved into why launching a podcast series is not just beneficial but essential for online business owners today. Here are four key takeaways that every entrepreneur should consider:

1. Establish Authority and Credibility

Podcasting offers a unique platform to share your knowledge and expertise extensively. Regular episodes allow you to dive into niche topics, showcasing your depth of understanding and solidifying your position as a thought leader in your industry. This enhanced credibility naturally attracts a more engaged and loyal audience, leading to increased trust in your brand.

2. Expand Your Reach

With millions of listeners tuning into podcasts regularly, starting your own series opens the door to a broader audience. Podcasts are accessible globally and can be consumed on the go, making them a fantastic tool for reaching new potential customers who might not find you through traditional marketing channels. Additionally, podcasts encourage social shares and can significantly increase your visibility through platforms like Spotify and Apple Podcasts.

3. Deepen Audience Engagement

Podcasts create a personal connection with your listeners. The conversational format allows you to engage with your audience in a more intimate way than blogging or social media posts. Listeners often feel like they are part of a one-on-one conversation, fostering a stronger emotional connection to your brand. This heightened engagement can lead to higher conversion rates as listeners become more invested in your brand story and offerings.

4. Leverage Cost-Effective Marketing

Starting a podcast can be incredibly cost-effective. With basic recording equipment and free editing software, you can produce content that continues to attract new listeners over time, without the recurring costs associated with other forms of advertising. Podcasts also provide excellent content repurposing opportunities; for example, you can transcribe episodes into blog posts, create quote graphics for social media, or even use snippets for digital products.


Podcasting is more than just a growing trend; it is a powerful tool that can enhance your visibility, authority, and connection with your audience. As we explored in this episode, the benefits of starting a podcast as an online business owner are compelling. Whether you’re looking to expand your reach, establish authority, or engage more deeply with your market, podcasting offers a versatile platform to meet your business goals while adding a personal touch to your digital presence.

By integrating podcasts into your content strategy, you can not only boost your business growth but also provide valuable and entertaining content that resonates with your audience on a deeper level.

Time to head to Part 2 of our series, “Essential Podcast Equipment For Beginners“!