You can listen to Maverick Mompreneur Podcast Episode 111. “Anatomy of a Viral Digital Product” by clicking the player below, streaming on your favorite platform, or you can read the summary article at the bottom of this post!

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Resources and Programs Mentioned:

Ashley’s Funnel Blueprint (free) :

The “How” – Passive Digital Product Funnel Lab course ($197):

The Brand-Builder’s Roadmap To Sustainable $10K Months Dashboard 

Maverick Society | The Membership:
My Tech & Tool Stack/Resource Page:
$10K+ Month Brand Blueprint Masterclass and workbook ($1):
Irresistible Offer Infusion Masterclass and workbook ($1):

Personal Brand Toolkit: 



Anatomy of a Viral Digital Product

Creating a digital product that captures hearts and wallets in the vast expanse of the internet is no small feat. Yet, the allure of crafting something that goes ‘viral,’ reaching thousands or even millions, is undeniably compelling for any online entrepreneur.

Keyword Research: The Backbone

Before diving headfirst into product creation, pause and pivot toward keyword research. It’s the backbone of your digital product’s potential virality. Imagine keywords as breadcrumbs leading your ideal customers straight to you. This step is crucial in understanding what your audience is desperately searching for in the wee hours of the night.

Embodying Your Product: The Heart

Moving beyond the skeleton of keyword research, embodying your product is where the heart of your potential virality beats. This involves you becoming a living testament to the benefits and results your product promises. It’s about authenticity and alignment; it’s showing rather than telling. When you embody what you’re selling, your audience doesn’t just see a product; they see a lifestyle, a solution, and a future they want to be part of.

The Power of Authentic Marketing

Authentic marketing is about leading with value and transformation. It’s not enough to have a product; your marketing must resonate deeply with your audience’s desires and pain points. This means leveraging social media, email marketing, and content creation to not only showcase your product but also the transformation it offers.

Creating a Viral-worthy Product

So, what’s the recipe for a viral-worthy digital product? It starts with understanding your audience deeply through keyword research, followed by embodying the product you’re creating. Add a dash of authentic marketing into the mix, and you’re on your way to creating not just a product, but a movement.

Embrace the Journey

The path to creating a viral digital product is as unique as you are. It’s a blend of strategy, authenticity, and a bit of magic. Remember, virality isn’t just about numbers; it’s about impact. So as you embark on this journey, focus on the value you’re bringing to your audience’s lives. The rest, as they say, will follow.